While a swiping function might not make sense for the type of app you intend to create, it’s about understanding and applying the underlying concept for your own needs. In other words, how can you keep users actively engaged with your app without forcing them to wait for new pages, tabs or product images to load? Is there a way to keep them on the same screen but still enable them to move through different parts of the app?
As one of the founders of Tinder, Sean Rad, explained, “With swipes on Tinder, the act of navigating through content is merged with inputting an action on that content.”
5. Gamify Interactions
But if that were true, users wouldn’t continue subscribing to the app and use it as frequently as they do, right?
In order for gamification to work, there needs to be a system of risk and reward. The risk in this case could come in the form of the following and more:
- logging in to the app every day,
- filling out a profile in its entirety,
- rating other users’ pictures,
- swiping on a certain number of people,
- communicating within a certain timeframe.
Each dating app seems to have its own unique and preferred system 
of gamification, closely tied to its brand identity.
Clover, for example, tries to bridge the gap between dating websites with a comprehensive intake questionnaire and an app built for speed. This is why a game of 20 Questions makes sense for this app.
Clover’s version of 20 Questions (Image: Clover) (View large version) A sample of how Clover’s 20 Questions game works (Image: Clover) (View large version) When users complete 20 Questions, they receive these words of support. (Image: Clover) (View large version)