For a long time, companies have hesitated to include LGBTQ couples in their advertising, fearing to upset a wide range of consumers.
Brands like Subaru, Volkswagen and Lucky Strike have all used this type of advertising. In 2001, Subaru capitalized on the show’s popularity “Xena, Warrior Princess” among lesbians. The automaker ran an advertising campaign with its vehicles with license plate expressions like “XENA LVR”.
Gay vague advertisements have proved popular with members of the LGBTQ community, avoiding the backlash of straight consumers. However, as society has become more accepted, mainstream brands have started showing same-sex couples in their advertisements.These advertisements are positively received by members of the LGBTQ community. Yet they are often subject to severe setbacks, especially by conservative groups.
With the growing acceptance of gay ads abruzzo homosexual relationships, it is important to re-evaluate the reception of same-sex couples advertising.
It’s also important to look at methods that can improve the way these ads are viewed, enabling businesses to continue to create inclusive advertising campaigns. Continue reading “To avoid such a backlash, brands resorted to what is called gay-vagia advertising, which takes a more hidden approach”